When I’m sitting on a couch with some friends watching movies, playing games, discussing the finer points of a hockey game, and I want to order pizza, I whip out my laptop or phone.
Yet Polygon is reporting that Pizza Hut and Microsoft are patterning together to “allow users to order from the chain’s menu directly through their Xbox 360.”
I get that, as of February 2013, Microsoft has now sold over 24 million Kinect sensors, and it might seem like a no-brainer for them to try and give the other 50-or-so million Xbox 360 owners a reason to pony up the cash for the 3D-camera peripheral, but trying to convince consumers that ordering pizza with one will be easier, is not the way to go.
“We’re always looking at ways to give our audience more of what they’re interested in,” Larry (Major Nelson) Hyrb told Polygon. He also described the app’s emergence on Xbox Live as a “logical progression.’
Adding the app to Xbox Lives service might make sense, but what part of bypassing the telephone or computer in my home is logical? I find it hard to believe that someone who owns an internet connected 360 with a Kinect has neither of those amenities in their abode. But for a moment, let’s just pretend that the situation is a lot more common than I might think.
What part of bypassing the telephone or computer in my home is logical?
“Instead of popping open a computer — maybe lots of people don’t have a computer, or don’t have one sitting in same room as their console — it allows users another way to place an order.” Hyrb told Polygon.
Fair enough. I suppose I can get behind the idea of giving people as many options as possible, but when it comes to Kinect, I can’t stand the way that the device is promoted. As paraphrased by Polygon, Hyrb says that building and ordering a pizza with voice commands and motion controls will be quicker than compiling orders with a controller.
Nope. I’ve heard a similar line before, and I am yet to see the truth behind the statement. On rare occasions, conducting a new action for the first time on your Xbox may be slightly faster if you happen to shout the right things at your Kinect, but more often than not, (and every time once you’ve logged some minimal practice time) the controller will win the race.
So I’m sorry Microsoft, I’m going to have to go with Michael Pachter of Wedbush Securities on this one; as he told Polygon, this whole idea “[s]ounds really lame.”
I don’t mind if you keep adding features to your service – hell experimentation usually results in great things – just don’t try to tell me that the current generation of Kinect sensor is going to make anything easier than it would be with a controller.